by Matt Mattson
I’ve had the pleasure of consulting for and delivering really fun training to a couple youth-oriented organizations over the past 6 months. The work has been focused on helping them GROW THEIR GROUPS in simple, clear, repeatable, systemized ways that young people can understand and execute.
For years, we’ve taught “8 Steps” to growth, “Social Excellence” and “Dynamic Recruitment,” but there had to be a simpler way to describe the way that top tier organizations grow. Meet #MRIHA. “Meet, Record, Invite, Host, Ask.”
Record their name, contact info, and relationship to the organization
Invite them to some stuff
Host them with excellence
Ask them to join eventually
Growing a cause-based organization isn’t about publicity, branding, marketing, or telling the world how great your organization is. It is about RELATIONSHIPS. An organization’s recruitment system should be focused on each individual prospective member, not on an event calendar or a marketing initiative. #MRIHA is what happens when you systemize Social Excellence.
Here’s a great example of a “Names List” using a free GoogleDrive Spreadsheet. This is the tool great cause-based organizations use to grow their groups because it focuses your recruitment efforts on RELATIONSHIPS. You meet someone and put their name on here — they start off with a rank of “D.” The goal, then becomes to move them up the Names List. The letter grade “ranking” is a measure of the level of relationship between the prospect and the organization. A “C” means they’ve been contacted and are communicating with some members. A “B” means they know about the organization and have had some exposure to it. An “A” means they’re a hot prospect and are ready to be asked. An “A+” is someone who has committed to joining!
There’s lots more detail to teach about #MRIHA, but this has become a simple, clear, straight-forward way to think about growing any membership organization.
*Special thanks to our friends at Kiwanis International and BBYO for helping us refine the #MRIHA message. The BBYO folks like to pronounce it “Mrrr-EE-Ha”